The Challenge
Since the introduction of COVID, everyone has been stuck at home, missing out on socializing and drinking in larger settings. What if we could create an alcoholic beverage that provides a feeling of optimism, escapism and hope, in perfect timing for when the world opens up again?
How might we create the hot, new & optimistic alcoholic beverage for summer 2021, in line with projected consumer trends?
The Solution
Three projected alcoholic trends discovered during research were; adventure, hand crafted cocktails and the social aspect of drinking at a bar. These trends are the foundation of Dérive, a brand of travel-inspired, quality cocktails.
Dérive is adventure, optimism and wanderlust in a can. Each of our crafted cocktails takes your tastebuds and mind to a new place around the world. From Bali Bliss to Fiji Fantasy, our cans allow you to taste the adventure through local fruity flavors and colorful gradient packaging.
Role & Duration
Role | Research, Brand Development, Brand Identity, Packaging Design, Web Design
Duration | 9 Weeks
Jan 2021 - Feb 2021
Team | Solo Project
Methods | Research, Brainstorming, Brand Discovery, Brand Application, Wireframing, Prototyping
Tools | Adobe XD, Illustrator, Photoshop, Procreate
The Process & Timeline
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Consumer Trend 1
“As consumers head back to bars and restaurants again, they’ll look for the types of unique experiences and the hospitality that they associate with restaurants.”
Consumer Trend 2
“Consumers are spending less time traveling and going to restaurants, so it follows that there’s a greater demand for products that provide adventure at home.”
Consumer Trend 3
“There will be greater demand for premium bar options like ready-to-drink cocktails that offer an experience akin to hand-crafted cocktails but don’t require purchasing multiple ingredients.”
