Since the introduction of COVID, everyone has been stuck at home, missing out on socializing and drinking in larger settings. What if we could create an alcoholic beverage that provides a feeling of optimism, escapism and hope, in perfect timing for when the world opens up again?
How might we create the hot, new & optimistic alcoholic beverage for summer 2021, in line with projected consumer trends?
Three projected alcoholic trends discovered during research were; adventure, hand crafted cocktails and the social aspect of drinking at a bar. These trends are the foundation of Dérive, a brand of travel-inspired, quality cocktails.
Dérive is adventure, optimism and wanderlust in a can. Each of our crafted cocktails takes your tastebuds and mind to a new place around the world. From Bali Bliss to Fiji Fantasy, our cans allow you to taste the adventure through local fruity flavors and colorful gradient packaging.
Role & Duration
Role | Research, Brand Development, Brand Identity, Packaging Design, Web Design
Duration | 9 Weeks
Jan 2021 - Feb 2021
Team | Solo Project
Methods | Research, Brainstorming, Brand Discovery, Brand Application, Wireframing, Prototyping
Tools | Adobe XD, Illustrator, Photoshop, Procreate
The Process & Timeline
Consumer Trend 1
“As consumers head back to bars and restaurants again, they’ll look for the types of unique experiences and the hospitality that they associate with restaurants.”
Consumer Trend 2
“Consumers are spending less time traveling and going to restaurants, so it follows that there’s a greater demand for products that provide adventure at home.”
Consumer Trend 3
“There will be greater demand for premium bar options like ready-to-drink cocktails that offer an experience akin to hand-crafted cocktails but don’t require purchasing multiple ingredients.”