Overview
There are plenty of productivity and planning apps available on today’s market. Many of these offer an abundance of useful features and customization options, but fail to retain users long-term.
The goal of this project was to learn why users abandon different productivity tools after a short period, and to create a prototype which addresses this problem.
Through market research and competitive analysis, I created an early stage prototype and the project framework which allows for continued iterations and user testing, to ultimately create a productivity app that works across different devices.
Role & Duration
Role | UX Research, Wireframing, Prototyping, UI Design
Duration | 6 Weeks
March 2021 - May 2021
Team | Solo Project
Methods | System Analysis, User Interviews, Personas, Customer Journey Map, Information Architecture, Flowchart, Wireframing, Prototyping
Tools | Adobe XD, Figjam
The Challenge
How might we create a productivity tool to help working professionals, students and busy individuals stay organized and get things done in a seamless and efficient manner?
The Solution
Design Process & Methods
Reserch
Market Analysis
︎︎︎
In order to design a successful tool for note-taking, to-do lists and planning, I analyzed 15 existing programs. Each program was scanned for the presence or absence of the three desired features.
I analyzed the programs’ successes according to their key features, layout, customization, nesting of tools, and ease of use.
View Full Analysis (scroll for summary)
