︎    ︎    ︎


There are plenty of productivity and planning apps available on today’s market. Many of these offer an abundance of useful features and customization options, but fail to retain users long-term.

The goal of this project was to learn why users abandon different productivity tools after a short period, and to create a prototype which addresses this problem.

Through market research and competitive analysis, I created an early stage prototype and the project framework which allows for continued iterations and user testing, to ultimately create a productivity app that works across different devices.

Role & Duration

Role | UX Research, Wireframing, Prototyping, UI Design

Duration | 6 Weeks
March 2021 - May 2021

Team | Solo Project

Methods | System Analysis, User Interviews, Personas, Customer Journey Map, Information Architecture, Flowchart, Wireframing, Prototyping

Tools | Adobe XD, Figjam

The Challenge

How might we create a productivity tool to help working professionals, students and busy individuals stay organized and get things done in a seamless and efficient manner?

The Solution

Design Process & Methods

Market Analysis


In order to design a successful tool for note-taking, to-do lists and planning, I analyzed 15 existing programs. Each program was scanned for the presence or absence of the three desired features.

I analyzed the programs’ successes according to their key features, layout, customization, nesting of tools, and ease of use.

View Full Analysis (scroll for summary)

︎  ︎  ︎