Research
Analyzing existing UX research
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Analysis Strategy
After receiving the project brief, I analyzed the research gathered by the customer experience team to gain a deeper understanding of the customer pain points. Utilizing the knowledge of the CX team helped me form a better understanding of the project goals. Early in the design process, I also participated in a customer feedback event where we got more insight into customer pain points and frustrations, which aligned with the research from the CX team.
After receiving the project brief, I analyzed the research gathered by the customer experience team to gain a deeper understanding of the customer pain points. Utilizing the knowledge of the CX team helped me form a better understanding of the project goals. Early in the design process, I also participated in a customer feedback event where we got more insight into customer pain points and frustrations, which aligned with the research from the CX team.